Welcome to Edelflott!
We are a brand built on a foundation of excellence and agility, inspired by the rich heritage of German values. Our name, Edelflott, is a blend of two powerful German words—“Edel,” meaning noble, and “Flott,” meaning swift. These qualities are deeply embedded in everything we do, from our products to our services, and they guide our mission to serve a diverse, global audience.
Edelflott was born out of a desire to create a brand that resonates with both tradition and modernity. As we embarked on our journey to establish Edelflott, we explored numerous concepts, each reflecting the core values we hold dear. It was during this exploration that the Griffin — a creature that embodies both nobility and agility— emerged as the perfect symbol for our brand. The Griffin, much like our name, is a representation of the blend of power and grace, qualities that define Edelflott.
At Edelflott, we are guided by a set of core values that shape our identity and our approach to business:
Quality
We strive to uphold the highest standards in all that we do, from the quality of our products to the way we interact with our customers.
Agility
In a fast-paced world, we remain agile and responsive, adapting to the needs of our diverse audience while maintaining our commitment to excellence.
Trust
Trust is the cornerstone of our relationships, whether with customers, partners, or our team members. We are dedicated to building and maintaining trust through transparency and reliability.
Innovation
We embrace innovation as a means to stay ahead, constantly seeking new ways to enhance our offerings and deliver value.
Brand Logo
Griffin Symbol and Its Illustration
Our logo features a majestic Griffin, a mythical creature known for its strength and vigilance. The Griffin is a perfect embodiment of our brand’s core values—nobility and agility. Its powerful stance and poised wings represent our commitment to excellence and our readiness to soar above challenges. The Griffin is a timeless symbol that connects us to the German spirit while also resonating with a global audience.
Brand Name Under Griffin Symbols
Beneath the Griffin, our brand name, “Edelflott,” is displayed in a bold and elegant font. The name itself is a fusion of “Edel” and “Flott,” encapsulating the essence of our values. The combination of these elements—the Griffin and the name—creates a logo that is both distinctive and meaningful.
colors we like
While our formal logo is designed in
black & white
to maintain versatility, we primarily use a deep, trust-inspiring blue (Hex: #2d2e83) in our branding.
This color choice reflects our commitment to trust, stability, and professionalism, all of which are integral to the Edelflott identity.
fonts we like
Typography plays a crucial role in our brand identity. We have chosen Sansita and Montserrat as our primary fonts. These typefaces complement our logo and brand name, offering a balance between modernity and tradition.
Sansita, with its elegant curves,
and
Montserrat, with its clean lines,
perfectly align with the noble yet agile nature of Edelflott.
Logo Variations
Primary Logo (Monochrome Version)
A black and white version for use in contexts where color is not an option.
Secondary Logo (Full-color)
The full-color version featuring the Griffin and the brand name, for ex. with color we like.
Icon-Only Version
A simplified version featuring just the Griffin, ideal for small-scale applications/icons/labels.
Text-Only Version
The brand name alone, for situations where the Griffin might not be necessary.
Logo Usage Gallery
We are proud to showcase our logo in various contexts, illustrating the versatility and strength of our brand identity. Below are examples of how the Edelflott logo is used across different goods, media and materials.
